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Marketing & Events Assistant- 12 Month FTC

Competitive + Benefits

The Company

We are an award-winning and accredited education services business with over 25 years of expertise and are delighted to have recently won the ‘Payroll & HR Provider’ Award 2020 from The Rewards for the third consecutive year and the ‘Education Business Services’ Award from the Education Investor Global UK Awards 2020.

We are 100% dedicated to education and our expert team of over 240 highly qualified employees support more than 2,350 Schools and Trusts nationwide.

Technology is key to our business; however, people are at the heart of what we do. Our culture is unique and built upon the motivation and passion of our team. We encourage our employees to flourish and unleash their talent by building their confidence and providing them with the opportunities and support to empower them and realise their full potential. By delivering the best for our employees, we empower them to deliver the best for our customers. This approach has made our outstanding customer retention rate possible.

EPM’s performance in the market has been and continues to be, exceptional, resulting in significant growth year after year. Our success can be attributed to our proactive, forward-thinking approach and passionate team. Our strategy is people and customers first with continual growth across the education sector.

Purpose of the Job

To support the Marketing Manager and wider team to develop and implement marketing plans and strategies aimed at maximising company profits, educating our audience and retaining our customers.

You will be tasked with leading on marketing campaigns and the company website, ensuring that all content and materials across the company are on-brand, creating marketing materials such as landing pages, brochures and flyers, helping to identify marketing trends and report on the success of marketing campaigns and initiatives, as well as organise and coordinate events.

This job is full of variety and you’ll need to be able to turn your hand to a multitude of tasks.

Main Responsibilities/Duties of the Job

  1. Develop and execute engaging marketing campaigns for services and events.
  2. Assess, analyse and report on the results of marketing campaigns and initiatives to understand what approaches are successful.
  3. Support the wider marketing team with executing the marketing strategy.
  4. Assist with keeping customer and prospect distribution lists up-to-date and distributing campaign content.
  5. Lead on the company website creating and publishing new content such as documents, landing pages, forms, ensuring content is up-to-date, branded correctly, optimised for customers and prospects, etc.
  6. Help to drive online traffic with web-related campaigns.
  7. Work alongside our external agency on SEO and PPC to optimise traffic and leads for the sales team.
  8. Carry out periodic audits of website content and archive as required.
  9. Ensure all content across the company is on-brand and consistent in terms of style and quality.
  10. Coordinate the preparation and delivery of marketing materials to support the marketing and sales team, which delivers on EPM’s priorities and needs in line with company objectives, such as brochures, landing pages, flyers, presentations, webinars etc.
  11. Write and proofread copy for sales and marketing materials.
  12. Organise and coordinate events, conferences, webinars, trade shows, etc., including preparing event and support materials.
  13. Pre-event and post-event delegate management for events including collating survey responses.
  14. Assess, analyse and report on the success of any events.
  15. Primary liaison and point of contact for suppliers and delegates.
  16. Contribute towards developing standards, systems and best practices for content creation, distribution maintenance and archiving.