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Senior Online Retail Marketing Executive
£25K - £30K per annum
We are looking to recruit a vibrant, Senior Online Retail Marketing Executive to join our highly motivated team based in Bude, Cornwall. In return we can offer a competitive salary, company profit-related bonus scheme, company pension (service related), company uniform and 34 days holiday.
The Bott international group has been established for over 80 years specialising in the design, manufacture and supply of Workshop and In-Vehicle Equipment, with production facilities here in the U.K, Germany and Hungary, and partner companies throughout the world.
The focus of this position will be to support and grow our online retail channels including our Smartvan business. The Smartvan business has been live in the UK for 5 years and has grown strongly over this time. Following on from this strong foundation the Bott Group is now investing to create an Online Retail channel, which will build on the early success of Smartvan and grow e-commerce sales across the Group. This role plays a key part in supporting and enabling that growth.
The key outputs of the role are as follows:
Finding new customers, building, trust, awareness & consideration
Using targeted & relevant messaging to encourage possible customers to visit our site
Once on site, enable them to explore and consider our product, including designing a system for themselves, moving from consideration, to evaluation and then intent to buy
Deliver continual improvement in our online customer experience by acting on insights gained from our online analytics and best practice.
This work will all be supported by data driven segmentation & messaging along with advanced CRM processes
Your role will be to assist in developing a plan to enable the growth of the business.
Sector specific media research, buying and planning - e.g. trade titles
Creating compelling social and advertising content - with the support of graphic designers
Plan, manage & deliver our social media marketing activity
Managing website content & create new content
Managing & build relationship with influencers
Analysis of online content using tools such as Hotjar & Google analytics
Organising & delivering small shows and events
Working with creative agencies, partners & internal services to deliver creative assets & tools
Developing scalable processes to deliver our marketing
In the longer term the role will expand to included rolling out these processes to other markets.
Experience in a marketing role & digital marketing
Good attention to detail whilst keeping an eye on the big picture
An ability to scope, plan and deliver marketing projects
An ability to analyse data and analytics to drive marketing decisions
An ability to work as part of a multi-disciplinary team working at pace
Experience with adobe creative suite
Social media marketing
Experience with data driven customer acquisition
Relationship building and team working skills
Experience of e-mail marketing
Useful Additional Skills (not essential):
Video editing and development experience
An interest in all things automotive
Any knowledge of or connection to the trade (plumbers, electricians etc would be useful).
French or German language skills
If you are interested in our Senior Online Retail Marketing Executive position, please apply online to be considered.